Instagram Insights
Data from the Instagram Business/Creator account linked to your Page: engagement, reach, views, followers.
The Instagram Insights connector brings into the sheet the data of the Instagram Business or Creator account linked to a Facebook Page you administer: engagement, reach, views, follower trends and profile contact-button taps.
The connection reuses the same Facebook access: the connector discovers your Pages and, for each one, the linked Instagram professional account, if any.
Permessi richiesti
pages_show_list: Needed to discover the Facebook Page linked to the Instagram account.pages_read_engagement: Needed to read the metadata of the Facebook Page the Instagram account is linked to.business_management: Needed to discover Pages managed through a Meta Business Portfolio, whose linked Instagram account is then used for the report.instagram_basic: Needed to read the profile and identify the Instagram account linked to the Page.instagram_manage_insights: Needed to read the Instagram account's insights data (engagement, reach, views, followers).
Metriche disponibili
| Metrica | Periodo | Aggregazione | Note |
|---|---|---|---|
| Accounts Engaged | day | sum | |
| Total Interactions | day | sum | |
| Likes | day | sum | |
| Saves | day | sum | Can rarely be negative on a single day: this is a known Meta behavior, not an error. See Known limits. |
| Shares | day | sum | |
| Replies | day | sum | |
| Reposts | day | sum | Can rarely be negative on a single day: this is a known Meta behavior, not an error. See Known limits. |
| Reach | day | sum | |
| Views | day | sum | |
| New Follows | day | sum | |
| Unfollows | day | sum | |
| Profile Contact Button Taps | day | sum |
Dimensioni disponibili
| Dimensione | Note |
|---|---|
| Date | Adds one row per day in the selected period. Without this dimension the report returns a single total aggregated over the whole period. See Known limits for generation time with this dimension enabled. |
Limiti noti
- Max 30 days per callUnlike Facebook Page Insights (93 days), the Instagram API accepts at most 30 days per single call. Longer periods are automatically split into 30-day blocks and summed.
- Longer report generation time with the "Date" dimensionInstagram does not return a daily series in a single call: to get a value for each day in the period, the connector makes one separate API call per day (roughly 1 call per second, a 19-day report takes about 17 seconds). This is expected behavior, not an anomaly. For long reports with this dimension, we recommend a dedicated Google Sheet, separate from other reports, so it doesn't slow down faster reports in the same trigger.
- Negative values on "Saves"/"Reposts"In rare cases Instagram can return a negative value for these metrics on a single day. This is a known Meta behavior (not a connector bug), related to how removals are counted against new additions within the same period.