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YouTube

Your channel's YouTube Analytics data: views, watch time, engagement, cards.

The YouTube connector brings into the sheet your channel's YouTube Analytics data: views, watch time, engagement, cards, end screens and more.

The metrics and dimensions exposed are a curated selection, not the entire YouTube Analytics catalog: revenue metrics are deliberately excluded (see Known limits), along with some dimensions that would require a mandatory filter the connector does not yet handle. Full official reference: metrics and dimensions.

Permessi richiesti

  • youtube.readonly : Needed to read channel information and resolve the video titles shown in reports.
  • yt-analytics.readonly : Needed to read YouTube Analytics data (views, watch time, engagement, etc.). Does not include revenue metrics.

Metriche disponibili

Metrica Periodo Aggregazione Note
Views
Engaged Views
Watch Time (min)
Avg View Duration (sec) Weighted average (not a direct sum of the row values).
Avg Percentage Viewed (%) Weighted average (not a direct sum of the row values).
Premium Views
Premium Watch Time (min)
Likes
Dislikes
Comments
Shares
Subscribers Gained
Subscribers Lost
Videos Added to Playlists
Videos Removed from Playlists
Viewer Percentage (%) Only available together with the Age Group or Gender dimension.
Playlist Starts
Views per Playlist Start Weighted average (not a direct sum of the row values).
Avg Time in Playlist Weighted average (not a direct sum of the row values).
Card Impressions
Card Clicks
Card Click Rate (%) Weighted average (not a direct sum of the row values).
Card Teaser Impressions
Card Teaser Clicks
Card Teaser Click Rate (%) Weighted average (not a direct sum of the row values).
End Screen Element Impressions
End Screen Element Clicks
End Screen Element Click Rate (%) Weighted average (not a direct sum of the row values).
Avg Concurrent Viewers
Peak Concurrent Viewers

Dimensioni disponibili

Dimensione Note
Day
Month
Country/Region
Province/State (US)
City
Designated Market Area (US)
Video ID
Video Title Not a native API dimension: the video ID is resolved into its title via an extra call to the YouTube Data API. If the video was deleted or is private, the ID is shown instead. For playlists, a resolved title is not yet available, only the ID.
Playlist ID
Creator Content Type
Live vs On-Demand
YouTube Service
Subscribed Status
Traffic Source Type
Playback Location Type
Device Type
Operating System
Age Group
Gender
Sharing Service

Limiti noti

  • Revenue metrics are not available
    The connector does not request the yt-analytics-monetary.readonly scope, so metrics like estimated revenue, CPM or ad impressions are not included. Enabling them would require reconnecting every linked YouTube account and possibly a new Google app verification.
  • Max 200 rows per report
    The YouTube Analytics API returns at most 200 rows per call. The connector downloads all of them and then applies offset/limit on our side: if the real results exceed 200 combinations, anything beyond that cap does not appear in the report.
  • Time grouping only by Day or Month
    Unlike other connectors, the API does not support native grouping by week, quarter or year: only Day and Month are valid time dimensions.