Facebook Insights
Organic Facebook Page data: views, engagement, reactions, video, followers.
The Facebook Insights connector brings your Facebook Page's organic data into the sheet, not paid ads (for those see the Facebook Ads connector): page views, post engagement, reactions by type, video stats and follower trends.
The connection uses the Facebook account that manages the Page; the connector automatically discovers every Page you administer, including those organized under a Meta Business Portfolio.
Permessi richiesti
pages_show_list: Needed to discover which Facebook Pages you manage and list them in the account picker.pages_read_engagement: Needed to read the Page's content and metadata.business_management: Needed to discover Pages managed through a Meta Business Portfolio, in addition to directly linked ones.read_insights: Needed to read the Page's insights data (views, engagement, reactions, video, followers).
Metriche disponibili
| Metrica | Periodo | Aggregazione | Note |
|---|---|---|---|
| Page Views (Total) | day | sum | |
| CTA/Contact Info Button Clicks | day | sum | Only clicks on the Page's call-to-action button and contact info, not a generic engagement total. A value of 0 is normal for a Page without a prominent CTA. |
| Post Engagements | day | sum | |
| Total Reactions | day | sum | |
| Likes | day | sum | |
| Love | day | sum | |
| Wow | day | sum | |
| Haha | day | sum | |
| Sad | day | sum | |
| Angry | day | sum | |
| New Follows | day | sum | |
| Total Followers | day | cumulative | Cumulative value (the running total as of that date), not a daily increment. Do not sum across multiple days, see Known limits. |
| Video Views | day | sum | |
| Video Views (Organic) | day | sum | |
| Video Views (Paid) | day | sum | |
| Video Views (Autoplayed) | day | sum | |
| Video Views (Click-to-Play) | day | sum | |
| Complete Views (30s) | day | sum | |
| Complete Views 30s (Organic) | day | sum | |
| Complete Views 30s (Paid) | day | sum | |
| Complete Views 30s (Autoplayed) | day | sum | |
| Complete Views 30s (Click-to-Play) | day | sum | |
| Video Repeat Views | day | sum | |
| Total Video View Time (sec) | day | sum | |
| Page Impressions (Media Views) | day | sum | |
| Unique Media Viewers | day | sum | A unique-user count: summing values across multiple days overstates the real total, since the same user can be counted on more than one day. |
Dimensioni disponibili
| Dimensione | Note |
|---|---|
| Date | Adds one row per day in the selected period. Without this dimension the report returns a single total aggregated over the whole period. |
Limiti noti
- Max 93 days per callA report covering a longer period is automatically split into multiple 93-day calls and the results are merged. No action needed, generation time increases slightly for very long periods.
- "Total Followers" is not additiveThis metric is the cumulative follower count as of that date, not new followers for the day. Summing daily values across a multi-day report produces an inflated, incorrect total: use "New Follows" for new followers in the period.
- "Unique Media Viewers" does not sum across daysBeing a unique-user count, summing daily values counts the same user more than once if they viewed content on different days. The total for a multi-day report is therefore an overestimate, not an exact value.